Sector3 Insights
Providing insights
for the success of non-profits
and the charitable sector

Get our newest report for FREE:

Generosity in Canada – Summary Report
What drives Canadian generosity and why it is declining

Get free report

What is Sector3Insights?

Sector3Insights specializes in measuring insights and best-practices relevant to the “Third Sector” and the many organizations which comprise it, including:

  • Tracking generosity (in all its forms)
  • Understanding the drivers of generosity
  • Profiling key target segments
  • Donors’ perspective (pros + cons) for any charity organization
  • Pre-testing communications/ads;
  • And much more

Sector3Insights is a social enterprise. Our prices are low, and all profits are exclusively directed to registered charities and more sector research.

Contact us to discuss how research can better empower what you do

We are happy to share many of our learned insights

We happily provide some of our research reports free of charge.
Learn from our research to help non-profits succeed.
Please think of Sector3Insights when you need insights about your organization!

Generosity in Canada – Summary Report

A landmark study exploring giving, volunteering and other acts of generosity to help us more fully understand the direction of generosity in Canada. The study looks at the drivers, the challenges, the importance of social norms, the role of the charity tax credit, key differences by age (Millennials), why Quebec stands out, and so much more. This study speaks to the need for remedial actions required to support the future of the Third Sector. This report is a short-version summary of the main insights.

Get free report

Generosity In Canada – Full Report

A landmark study exploring giving, volunteering and other acts of generosity to help us more fully understand the direction of generosity in Canada. The study looks at the drivers, the challenges, the importance of social norms, the role of the charity tax credit, key differences by age (Millennials), why Quebec stands out, and so much more. This study speaks to the need for remedial actions required to support the future of the Third Sector. This report is the full, comprehensive summary of the data.

Get free report

Canadians’ Opinions about How Quickly Donation Dollars Should be Used

This research report shares the insights from a July 2022 study on how quickly Canadians would like to see donation dollars used (instead of being accumulated in perpetuity in grant-making foundation accounts).

Get free report

Canadians’ Opinions about Government and the Charitable Sector

This study explored how Canadians feel about the roles of government and grant-making foundations in support of charities.

Get free report

Canadian Charities’ Pain-Points in Fundraising

This is a study performed among Canadian charities and how they feel about the fund-raising process. It offers insights for how governments, grant-making foundations, companies, and citizens can help reduce the pain-points which charities experience. This will help to improve the fundraising process for all.

Get free report

Charitable Insights from Social Media Content

There is so much social media content related to the charitable sector (about social problems, people in need, charity activities, and governments’ role, and so on). This content can be harvested in what is called “social intelligence”. - Our study reports on social intelligence for the charity sector. - Learn more about this technique, what we found, and how charities can learn about their organizations from “Social Intelligence”.

Get free report

Canadians’ Understanding and Opinions of Charitable Foundations

In this short focused survey, learn about the level of awareness (and attitudes) of the general public regarding various facets of charitable foundations.

Get free report

EMOtivation™ Research Report

Learn about the important role of emotion in non-profit communications with the EMOtivation Research Report. Even more importantly, learn about the role of emotions within donors. As one learns in sales: effective selling is not saying what you wish to say about yourself, but saying what the buyer wishes to feel and experience. These insights apply to fundraising, and charities need to appreciate the key characteristics of successful solicitations. Case studies show how communications can impact charity outcomes and more.

Get free report

DonorBuilder: The Key Characteristics for Getting Higher Donations

This report offers key insights for charities to follow. Our in-depth research uncovers the true drivers of fundraising success. Learn about the importance of emotional connections, urgency, and solicitation. These three elements rise higher than trust, efficiency, and functional content.

Get free report

The Philanthropic Conversation

This research reports on a unique study of two different groups: (1) High Net Worth Individuals and the (2) Financial Advisors they use. We contrast the results of these two groups to uncover where they are not seeing eye-to-eye, and how advisors can be better informed about what their wealthy clients seek. This reports provides guidance for stronger philanthropic conversations, which should be happening sooner than Advisors believe.

Get free report