A social enterprise research firm
providing insights for non-profit success
Our profits are directed to registered charities. Learn More
What we do
We leverage state of the art research tools used in the corporate world to help guide non-profits in their decisions, strategies and actions.
DonorBuilder™Appeal Pre-TestFind out how strong your comms are - test your appeal against the proven drivers of Donation Intentions
Check out some of our projects
The Philanthropic ConversationInsights from HNW individuals and their Advisors about the potential to engage in meaningful conversations on charitable giving
Donor Behavior and AttitudesUnique Canadian perspective on donor attitudes and drivers of charitable behaviour
GivingTuesday Impact AssessmentDoes GivingTuesday make a difference? We looked at the impact of this movement and uncovered impressive results for Canadian non-profits.
Get non-profit insights to use in your organization today
New Research Reveals Proven Drivers of Fundraising SuccessA positive image for your mission, performance, and trust is important, but this is not enough. To generate stronger donor intentions, non-profits must leverage personal and emotional connections, along with a sense of urgency.
Building memories for non-profit successStaying top of mind with your supporters is a big challenge. Your audience is constantly bombarded with competing messages. Standing out and being memorable means tapping into what's unique about you.
Creative quality is CRITICAL for successful communicationsResearch shows that the most important element in successful ad campaigns is the quality of the creative - much more important than media spend.
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