EMOtivation™ Research Reports
The latest research from Sector3Insights reveals some important findings for charities, fundraisers and non-profit marketers. Based on the ground breaking and foundational work on the DonorBuilder™ model and index, our researchers have measured the impact of emotion in non-profit communications. More importantly: the EMOtivation™ research provides empirical measures of which types of emotion are best at motivating donations and how to leverage them in donor communications.
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EMOtivation™ Research Summary
Learn about:
- The latest research on non-profit communications
- The most important drivers of donation intent
- How to best leverage emotions in your communications
Click here for the full report.
EMOtivation™ Research Report
What is in this report?
This is a unique survey conducted in both Canada and The United States to assess the characteristics of charity advertisements, appeals, and promotional materials to learn which characteristics drove the most impact on people. It used real ad creative and measured the impact on people, and then evaluated many different characteristics so we could derive “what mattered”.
A summary of this report is available
here.
What are the 3 major takeaways?
- The development of effective fundraising communications and appeals starts with understanding the key strategic drivers, namely: emotions & a sense of urgency.
- Charities are weaker at leveraging the importance of emotion and urgency.
- Charities should pre-test their communications & appeals before going public to ensure they only launch strong content to maximize the impact of their media investment.
