See the key findings that can help strengthen your organization’s donor marketing. The 2017 DonorBuilder™ research study reviewed hundreds of charities to explore what drives donors to give. The facts highlight the most important factors for stronger donation motivation. The free research summary reveals how your charity should focus donor communications for better results.

Learn about:

• The key drivers of greater fundraising success
• The role of emotions for both donor acquisition and retention
• How charities generally perform (and under-perform) on key drivers
• A new model to measure, manage and optimize donor appeal