What is in this report?

There is so much social media content about social problems, people in need, charitable organizations, and governments’ role in helping. This content can be harvested in what is called “social intelligence”. Our study reports on social intelligence for the charity sector, and which characteristics are important. Learn more about this technique and how to optimize online social media.

What are the 3 major takeaways?

1. “Social Intelligence” works; The profiles of each charity differs, with real strengths and weaknesses based on meaningful characteristics.
2. There are some important differences between what generates volume versus what earns interactions, engagement, and activity.
3. Many NFPs are niche, with low online social presence. Their volume is low without much growth. This implies a large upside opportunity.