This research study is a collaboration with CanadaHelps, Phil, GIV3 and Sector3Insights.
The purpose of the study was to understand charities’ perspectives on the fundraising process and identify the pain-points, in hopes of helping to improve the process with grant-makers. We hope that you will find some helpful insights in the attached report.
Learn about:
- The key drivers of greater fundraising success
- The role of emotions for both donor acquisition and retention
- How charities generally perform (and under-perform) on key drivers
- A new model to measure, manage and optimize donor appeal