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Tag: Communications
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EMOtivating donors
To be effective, non-profit messaging (ads, appeals, etc.) should elicit an emotional response and reinforce the positive feelings that donors wish to experience. Explaining your mission, impact and efficiency are secondary.
Building memories for non-profit success
Staying top of mind with your supporters is a big challenge. Your audience is constantly bombarded with competing messages. Standing out and being memorable means tapping into what's unique about you.
Creative quality is CRITICAL for successful communications
Research shows that the most important element in successful ad campaigns is the quality of the creative - much more important than media spend.
Why emotions are important in charity appeals
To be effective, your message to donors needs to elicit an emotional response. Explaining your impact and making a strong case for support are important, but hitting the right emotional chords is critical.
