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Tag: Emotion
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EMOtivating donors
To be effective, non-profit messaging (ads, appeals, etc.) should elicit an emotional response and reinforce the positive feelings that donors wish to experience. Explaining your mission, impact and efficiency are secondary.
Why emotions are important in charity appeals
To be effective, your message to donors needs to elicit an emotional response. Explaining your impact and making a strong case for support are important, but hitting the right emotional chords is critical.
