Reports and Insights
Sector3Insights has conducted new research into donor attitudes and behavior in order to create a model to quantify donor appeal and identify levers for greater giving. The research provides the basis for the DonorBuilder™ tools and the reports below share the key insights charities can use now to improve their donation results.
- DonorBuilder™ is a unique, empirical model
- A fact-based approach to guide strategic focus on the characteristics proven to strengthen donor appeal
- An in-depth analysis of drivers for retention and acquisition
- Benchmark to other non-profits and track performance over time
- Leverage metrics for good governance and accountability
GET THE REPORT
Donor Appeal Research Summary
Learn about:
- The key drivers of greater fundraising success
- The role of emotions for both donor acquisition and retention
- A new model to measure, manage and optimize donor appeal
DonorBuilder: The Key Characteristics for Getting Higher Donations
What is in this report?
Why do people choose to give to one charity versus another? This report summarize survey research uncovering the true drivers of fundraising success. It offers key insights for charities to follow. Learn about the importance of emotional connections, urgency, and solicitation. These three elements rise higher in importance than trust, efficiency, and functional content.
What are the 3 major takeaways?
- Charities need to build awareness, familiarity, and a positive image, but this is only the ‘price-of-entry’ in attracting a donation and are not the main drivers.
- The top emotional driver is creating a (perceived) sense of urgency to give. Urgency is what converts empathy into actions.
- Charities need to solicit donations, 90% of donations only come because of solicitation.
