What we do
New Research Reveals Proven Drivers of Fundraising Success
A positive image for your mission, performance, and trust is important, but this is not enough. To generate stronger donor intentions, non-profits must leverage personal and emotional connections, along with a sense of urgency.
Building memories for non-profit success
Staying top of mind with your supporters is a big challenge. Your audience is constantly bombarded with competing messages. Standing out and being memorable means tapping into what's unique about you.
Creative quality is CRITICAL for successful communications
Research shows that the most important element in successful ad campaigns is the quality of the creative - much more important than media spend.
Why emotions are important in charity appeals
To be effective, your message to donors needs to elicit an emotional response. Explaining your impact and making a strong case for support are important, but hitting the right emotional chords is critical.
Research and insights for non-profit success
© Sector3Insights, 2018